If you are the kind of person who has a membership site or wants a membership site, you most likely enjoy having fancy stuff, enjoy having the bells and whistles. And when a specific feature exists, if a certain marketing tactic can be done, you’re definitely going to want to try to pursue it. Right? Wrong. You need to keep the site simple – since the majority of people who will avoid keeping their internet site simple never get the site launched in the first place. The answer to a lot of the fancy stuff including split testing emails is you do not want to do it and there are many reasons why.
To start with, as opposed to split testing your emails, you need to be concentrating on split testing the sales letter. You might spend all day long testing and tracking and figuring things out, but at the conclusion of the day, you will have the same round the clock which everybody else in the world does. Why can you waste it testing out silly things?
If somebody is on your own email list and you’re gonna be sending out emails for them regularly and you’re likely to be launching a product properly, meaning broadcasting five to ten emails any time you launch something, then they’re going to start your email and click on on your own link at some point. And when not, they are merely not a responsive subscriber. It doesn’t really matter in the event you split test emails simply so you send out lots of emails.
How about open rates? Without a doubt something coming from a technical standpoint. Whenever you test email open rates, what your autoresponder service does is embed a picture inside your email messages. Unfortunately, spammers also employ this method to figure out in the event the junk mail messages they send are actually opened. For this very reason, many email clients block these types of trackers, which means that your open rate tracking will not be gonna be very accurate whatsoever. If you get a 50% open rate, that doesn’t necessarily mean that only 50 % of your subscribers have opened your email, the amount could be much higher however the gmail email tracking is just blocked within their email client.
Things like subject line split testing, things such as open rates usually are not very accurate anyway. Avoid the fancy stuff. As far as integrating autoresponders along with your membership site, you should integrate an autoresponder together with your membership site. This is among the things which is very important.
Provide an opt-in box inside your membership site and possess some kind of auto-subscribe functionality to automatically get someone who buys to your membership site to have on the list which is incorporated with most membership software such as Wishlist member.
Now, why would you need to have both? Why would you want to hold the auto-subscribe feature plus the manual subscribe feature within the membership site? Many reasons exist for. Somebody might join your membership site then accidentally unsubscribe from your autoresponder sequence and they want to get joined in. Ensure it is easy to allow them to log in, enter their email address and name yet another some time and get back on the list. One other reason is the fact that some individuals have one e-mail address dedicated simply to processing their payments and another towards receiving emails. Should they eventually use their payment email when they join your membership site or fkafot just enter the wrong email and for reasons unknown, they’re not receiving your messages, they are able to opt in making use of that form on the inside for the current email address they are utilised to for receiving messages. Pretty simple.
Most fancy things like split testing emails and tracking open rates usually are not important but some fancy things, the fundamentals, like integrating your membership site as well as your autoresponder is vital. It’s one thing to get told how you can do many of these things, but wouldn’t it be nice to see an actual how-to step-by-step video, taking you through the hand, and walking you thru every step of the way? I believe so.