After blowing the doors off bacon with their bacon-everything burger, Jack in the Box is turning up the heat with the new Hella-Peo Burger. And we mean heat. Don’t go thinking they just added some jalapeo slices to a burger… Well, they did do that, they also crammed in a bunch of cheese-filled jalapeo poppers with a cheesy taco sauce. This burger is actually featured on Jack’s Munchie Meals, alongside stoner luminaries such as the Stacked Grilled Cheese Burger. That means you can only order one between 9pm and 5am, but really, popper burgers were never intended to be consumed before sunset. Pro tip: they’re best eaten while listening to “Hook”.
Named for terrifying toy of your childhood, Jack within the jack in the Box hours has spent the better part of the 20th century conquering the West Coast. And even though you might be familiar with their Super Bowl commercials as well as their late-night munchie campaigns, are you currently really high on their explosive, Star Trek-filled history? Until you spent a bit of time playing their mascot Jack in high school, we’re guessing no, but that’s okay, because we’ve got the CliffsNotes below. Lots of fast-food founders can brag about using a Bentley, only Jack inside the Box’s guy owns a coveted spot on Richard Nixon’s enemies list.
1. The founder was on Nixon’s “enemies list”. Robert O. Peterson opened the very first Jack within the Box in San Diego in 1951. He’d continue to have a long, illustrious career full of interesting footnotes — he got a town of Paris Medal of Honor! He is in naval intelligence during WWII! But undoubtedly the wildest was his appearance on the infamous “enemies list” compiled by Nixon’s White House administration. Peterson apparently landed there due to some donations he created to Democratic candidates, which is ironic, because the man was a registered Republican.
2. He also married San Diego’s first female mayor. That’d be Maureen O’Connor, who may be unfortunately recognized for less sterling achievements nowadays.
3. And that he was super to the sea Peterson was recognized for being a generally philanthropic guy, but one of his most notable beneficiaries was UC San Diego, Ca. The person was the school’s largest individual donor (they eventually gave him his own building on campus), and far of this cash visited a really specific part of interest: oceanography. Peterson gave several significant gifts towards the school’s Scripps Institution of Oceanography, bankrolling plenty of Professor John D. Isaacs’ research. That guy was apparently looking into stuff like icebergs and ocean pollution, but we need to assume off-books he was also taking Peterson on expeditions looking for Nessie.
4. The burgers originally cost $.18. Of course, this is inside the 1950s, when dimes, nickels, and pennies were not worthless garbage.
5. They blew Jack up in a 1980 ad campaign. For many years, the organization mascot “Jack” existed mainly as kitschy drive-thru decoration. When the marketing brass chose to revamp their image, they left old Jack behind by blowing him the hell up in an ad campaign — which featured an old lady with the insatiable bloodlust. Jack was phased from the intercoms along with other branding, and wouldn’t return until the early ’90s, as he appeared within the “Jack’s Back” campaign seeking vengeance.
6. These people have a secret-menu shake. The normal Jack in the jack in the Box menu provides an Oreo Cookie Frozen Treats Shake. However, if you go slightly off-books and request for mint Oreo, you’ll be rewarded having a refreshing green shake that thankfully bears no traces of kale.
7. The mascot comes as Pez dispensers and antenna toppers. Jack in the Box has truly moved some merchandising units. Their mascot can be obtained as Pez dispensers, bobbleheads, action figures, and antenna toppers — which can be apparently the key draw. The chain’s produced 32 million toppers up to now, though sadly not every them are available in this unsettling Dia de los Muertos theme.
8. They’re total Trekkies. Shout-to the Picard-loving Jack inside the Box junkies who were able to collect all four Star Trek Generations collector’s cups.
9. Their stock is arriving Chipotle and McDonald’s. Yahoo Finance recently looked at the stock for Jack within the Box, Chipotle, and McDonald’s and located that, while things were close with Chipotle, Jack was the greater impressive one throughout the board. That’s in no small part as a result of another fast-food chain they own: Qdoba. The Chipotle competitor is apparently giving its parent company a significant boost on Wall Street, proving yet again that burritos are usually the safest investment.
10. This dude from Pulp Fiction stars within their sexual harassment training videos. Even when you’re not familiar with Phil LaMarr’s voice work on Futurama or sketch work on MADtv, you a minimum of gotta know him as that pkankr dude Marvin from Pulp Fiction. But before he was shot inside the face by John Travolta (still luckier than Idina Menzel), he was the star of any sexual harassment training video for Jack inside the Box… that they still use for this day. It was shot in 1991, but we still have to hope there’s a subplot about inappropriately complimenting your coworker’s Big Kahunas.